What the hell is Personal Branding?

Personal branding is the process of creating an identity for yourself as an individual or business. This involves developing a well-defined and consistent look, message, and presence online and offline. There are many psychology-based reasons why you might want to work on your personal brand.

What is an example of a personal brand?

A great example of a personal brand is Gary Vaynerchuck. He is the CEO of VaynerX, a best-selling author, motivational speaker, and a known internet personality. He successfully branded himself as Gary Vee. Other successful personal brands are Beyonce, Gordon Ramsay, and Cristiano Ronaldo.

How much does it cost to build a personal brand?

You don’t necessarily need to spend a lot to build your brand. You can network for free on Linkedin and other relevant platforms. And speaking of social media platforms, you can utilize and leverage them to post content and pose yourself as an expert in your field.

What makes a strong personal brand?

Your skills, personality, goals, visions, and brand story make a strong personal brand. These critical items are the key to market and networking yourself successfully. They make you unique from everybody else.

5 A’s

What are the 5 A’s of personal branding? These are the 5 A’s of personal branding:

1. Authenticity.
2. Authority.
3. Aspiration.
4. Affinity.
5. Artisanat.

People tend to get so excited that they forget to do their homework before taking action. To avoid missteps, take the time to work through these six steps first.

Step 1: Define your overall aspirations.

Be specific and clearly define your goals and objectives. Is it to become known as the best project manager in a certain industry? Obtain the job of Creative Director at a large advertising agency. Become VP of Marketing?

Step 2: Conduct research.

How are those who have made it to where you want to be conducting their branding efforts? What can you learn from what others are doing, be their efforts good or bad? Who are your biggest competitors and what are they doing to brand themselves?

Step 3: Determine your brand attributes.

What do you want your brand to convey? What adjectives do you want people to associate with you (as the product) and why? In what niche of the market do you want to become known?

Step 4: Assess your current state.

How do people currently perceive you? How large is the gap between the current you and the person you want others to perceive you to be? What needs to change and why?

Step 5: Create your game plan.

Your game plan should include more than just branding yourself on social media – it needs to include all aspects of you, as a product. Defining your plan needs to include the tangible and intangible characteristics of personal branding including attire, hair, makeup, behavior, and verbal and non-verbal communication. Your game plan also needs to include the specific social media aspects you’ll use to convey your new personal brand (such as LinkedIn, Facebook, Twitter, blogs, etc.) and how you will use each of those aspects to build your brand.

Step 6: Manage your brand.

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche. For example, your LinkedIn picture should look similar to the in-person you, your Tweets and any social media posts should stay within your market niche and your in-person behavior should be representative of how you want others to perceive you. And if you’ve branded yourself on social media as a creative fashion diva, then make sure that extends to how you come across in person (attire, hair, makeup, etc.). Don’t create a mismatched brand by conveying different or competing attributes in various social media outlets, such as tweeting negative opinions about gowns worn at the Oscars and posting comments on LinkedIn about your vacation when you’re trying to brand yourself as a savvy cross-functional project team leader. Doing so will create audience confusion about who you are and what you do.

Conclusion.

Personal Branding in today's world is essential, and you must know about that to stand out in any competition in life. In this article, you read all the crucial components of Personal Branding. Thanks for reading this article & don't to like and follow.

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